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UK Garage & Bodyshop 2024 Round Up

The Sagola team revved up the excitement at this year's UK Garage & Bodyshop Event, held at the NEC in Birmingham. The 2 day event, hosted by the team behind Automechanika, welcomed automotive enthusiasts and professionals in the bodyshop industry to discover the best brands and equipment on offer. 

The Sagola stand was bursting with our range of high-quality spray guns and painting equipment, as well as hosting a dedicated area where visitors could try SagolaSPRAY Virtual Reality Paint Training System. It was great to welcome both seasoned professionals and curious newcomers eager to see the latest in automotive refinishing technology. SagolaSPRAY put old-timers and newbies head-to-head in the ‘Battle of the Spray Painter’, settling once and for all, who really is the best painter! 

The real crowd pleaser was the new Sagola 4600. Visitors were blown away with how perfect it felt in their hand and were eager to try it out after hearing about its excellent transfer efficiency (thanks to the new DFT aircaps), minimal overspray and ease of maintenance with metal-to-metal technology. 

Sagola was also represented on the Sherwin Williams stand, where they demonstrated the Sherwin Williams Sagola 3300 GTO collaborative Spray Gun.  

Tim Shaw, from National Geographic’s Car S.O.S, popped onto our stand to say ‘Hi!’. Tim recently had a go at spray painting for the first time on the show and of course used our Sagola 4600!   

Overall, the UK Garage & Bodyshop Event was a great success. The Sagola team were thrilled to meet everyone that stopped by. If you couldn’t make the event but would like to know more about the Sagola automotive product range email global.sales@elcometer.com with your requirements. 

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Elcometer – Turning Subjective into Objective

Last week, we had the honor of being part of the jury for Spain Skills, a biennial competition that brings together young professionals in automotive painting, who will shape the future of our industry.

In the final evaluations, two products from Elcometer Inspection Equipment played a crucial role: the Elcometer 415T dry film thickness gauge and the Elcometer 480T gloss meter.

We used the Elcometer 415T thickness gauge to assess the uniformity of the painting. We conducted 15 measurements across the entire surface of the painted piece and focused on the "standard deviation" value provided by the 415T. The lower this value, the more uniform the painting, and thus, the higher the score for the competitor.

Similarly, we used the Elcometer 480T gloss meter to obtain an objective evaluation of the finish quality achieved by each participant.

Subjective concepts such as painting uniformity or appearance, which are typically evaluated by eye, are transformed into objective assessments thanks to Elcometer's measurement equipment. This way, we turn the subjective into objective.

The representative from Cantabria achieved the highest score in the combined assessment of gloss and uniformity, earning his institute the Elcometer prize: an Elcometer 3 inspection kit.

Congratulations!

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Sagola unveils advanced Elcometer measuring devices with Bluetooth connectivity at CESVIMAP

Earlier this year we had the pleasure of visiting CESVIMAP, MAPFRE's Road Safety and Experimentation Center, to showcase Elcometer's advanced measuring devices. These products, among which the Elcometer 480T Glossmeter, the Elcometer 311T and Elcometer 415T micrometers and the Elcometer 319T thermohygrometer stand out, have been designed under the high quality standards of the British brand.

Special emphasis was placed on the Bluetooth connectivity of all the models presented. Functionality that allows professionals to make reports and save records on mobile devices in a fast and intuitive way.

At Sagola we remain committed to offering high quality products. Elcometer products are a valuable addition to meet the needs of our customers every time.

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Sagola in Dubai

During this month Sagola and Elcometer representatives were in Dubai visiting the training centres of Axalta, Akzo Nobel, PPG and National Paints where they were able to show them our products for professional painting. We thank the whole team for their attention and support.

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Maximising contact with professionals

Machinery trade fairs and technical conferences are the perfect setting for distributors, manufacturers and customers to meet and exchange news and opinions in the sector. A great showcase to show our products, but also to gather feedback from them. At Sagola, the opinion of our customers is very important to improve and innovate and also to give unconditional support to our distribution. For this reason, during the month of May, we have intensified the organisation of these events throughout the Iberian Peninsula; Valencia, Basque Country, Catalonia, Andalusia, Castilla León, Balearic Islands, Portugal and Madrid. Relying on Sagola to carry out demonstrations of a wide range of products from our catalogue for the bodywork, industry, wood and construction sectors and supporting the recovery of contact with professionals in these sectors.

We are grateful for the large number of users who came to our stands, showing interest in learning about Sagola's new products and also trying them out in our virtual experience. Of particular interest was the new Elcometer range of products, such as the Elcometer 311 Automotive Paint Micrometer, an essential tool for detecting previous repairs to a vehicle's bodywork, or the Elcometer 480 Glossmeter, which quickly and accurately measures and records the gloss of a wide range of materials including paint, wood, plastic, ceramic and metal. Our latest gun launched on the market, the Sagola X4100, which replaces the legendary 4100, was also in great demand.

In the wood sector, we had a lot of interest for the Sagola HTV vertical bellows mixer and the Sagola Pack 6000X hot air system. We cannot forget the bodywork sector where the 4600 Xtreme and the limited edition 4600 Trophy Truck, which always receive a great positive review from all those who test them, are already a classic.

Our stand has been present at the fairs of Grupo Peña, Iturmaberri, L Tintas, Pitem, Segopi, Soldufer, Sulaypin, AD Bosch y Lozano, Deco Penedes and Pinturas Carman, whom we thank for their involvement and great support to our brand.

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Training and presentations of the Elcometer range for refinishing

During the month of May we have intensified training and promotion actions of the Elcometer range with special emphasis on paint thickness gauges.

As part of this campaign, it is worth mentioning the visit of José Luis Cordero (head of sales for the national market) and Héctor Amado (product manager) to Centro Zaragoza, in which the characteristics of the Elcometer 311 micrometer in its different variants were explained in detail. Other products from the bodyshop range were also presented such as the Elcometer 480 three-angle glossmeter or the Elcometer 319 dew point and surface temperature meter.

Also during the month of May, Jorge Gonçalvez, sales manager for the central area of Sagola, actively participated in a series of workshops organized by Talleres Carman to train the workshops in new scaling methods in which paint thickness gauges such as the Elcometer 311, acquire special relevance.

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ELCOMETER LIMITED ACQUIRES SAGOLA

This year is a very special year for Sagola as we celebrate our 65th anniversary. 65 years ago, in 1955, Alejandro Sanchez Larrauri, founded our company.

Today, after 65 years in business, Sagola still has very ambitious strategic expansion plans. Given the recognition of our products worldwide, whilst there is significant opportunity, our ability to execute our expansion plans by ourselves is limited.

We inform you that over the last few months, we have been in discussions with a UK partner who we believe will fully support us and help us achieve our global expansion plans.

We are therefore today informing you that, as from this week, Sagola SA is now part of the Elcometer Family.


Based out of the United Kingdom, Elcometer is also a family business and has been owned by the Sellars family for seven generations. Starting out in the 19th Century as a chemical company, Elcometer – whose headquarters are in Manchester, UK – has become one of the world leaders in the design, manufacture and supply of equipment to the coatings and non-destructive test (NDT) industries.

Elcometer is based in Manchester UK and exports over 90% of the products they manufacture through its offices in France, Germany, Japan, The Netherlands, Singapore, UAE and the USA and its global distribution network which covers over 170 countries around the World.

Just like Sagola, Elcometer’s company philosophy is to integrate quality into all aspects of the products they design and build and they are highly conscious of the environment around us all. Elcometer’s commitment is reflected in their ISO 9001 and 14001 Quality and Environmental accreditations.

Elcometer know that the Sagola brand is incredibly strong and is well known - particularly in the automotive and industrial refinishing sectors, and it is imperative for Elcometer that we at Sagola continue to sell to our strengths under the Sagola brand, with the Sagola team and with the Sagola distribution network leading the way.

Both companies have been keen to make sure that all of the Sagola team remains and it is our hope that with your help, we can grow Sagola around the World.

With that in mind, all your existing contacts with Sagola will remain exactly as they are today – whether it be sales, technical support, repairs, finance or quality control, the Sagola team will be here to look after all your requirements today and well into the future.

We strongly believe that with the support of Elcometer, this is the start of the next phase in the development and growth of Sagola, and we hope that this announcement will make you feel confident in your continued partnership with Sagola.

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